Forgive the receptive copy on these ads. I'm still gathering samples from my three seasons with CES, the world's largest consumer trade show. The big story here is how four guys with laptops showed up for the pitch and beat some big agencies by telling CES that people were starting to see this amazing gathering as a gadget show instead of the future-shaper it truly is. The results? Record numbers and some of the best feedback and press coverage the show had ever received.